At Bright Willow Consulting, we help organizations achieve impactful results through commercial operations optimization, continuous improvement, and strategic enablement. We believe that lasting success is rooted in strong foundations and the ability to adapt. Like the willow—graceful yet resilient—we design strategies and processes that bend without breaking, while staying anchored in what matters most.
Founded by Lori Buchanan, an accomplished commercial operations & process improvement leader with over 20 years of experience in Fortune 500 organizations, Bright Willow Consulting brings expertise in business transformation, revenue growth, and operational effectiveness. Lori is recognized as a trusted advisor to executives and a catalyst for measurable change, with a record of driving alignment across complex organizations and enabling long-term performance.
Commercial Operations & Sales Enablement – Sales process design, compensation models, CRM strategy, and KPI frameworks.
Business Transformation & Continuous Improvement – Lean system deployment, improvement events, executive strategy facilitation, and change alignment.
Revenue Growth & Margin Expansion – Pricing strategies, incentive programs, and go-to-market readiness.
Data, Analytics & Technology Solutions – Leadership reporting, AI/automation, and business insights.
Leadership & Organizational Effectiveness – Org design, leadership coaching, and high-performing team development.
- Agility in dynamic environments
- Rapid, “fail-fast” learning to accelerate success
- Ongoing “check-and-adjust” rhythms to sustain progress
- Cross-functional alignment to drive clarity and execution
- Positive, constructive challenge that sparks innovation
Mission: To simplify complexity, align strategy with execution, and empower people and processes to deliver results that endure.
Values:
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